Books and Tools with Rikus de Beer:
We investigate how Rikus de Beer enriches himself with information. We also look into the Tools he used to grow Radioraps.
You are your best asset and it is very important to invest in yourself, says Rikus.
Reading a lot of relevant information regarding social media promotion is also key.
There is no particular book that played a fundamental role in him starting the business though.
Rikus uses the modern smart phone mainly when focusing on social media promotion.
Instagram is creating additional exposure but Facebook is the main driver for the brand at the moment.
Based on Rikus’ market his focus is on Facebook, Twitter and Instagram.